Project: The Climate Change Adaptation project (CCA) with Watershed Organisation Trust (WOTR)
Team: Harshal Khade, Jr. Communications Officer; Mohan Dhuldhar, Jr. AV Officer; WOTR subject experts and operations staff
Role: Led the branding, publications, blog, and social media advocacy for the project.
WOTR has been working in the semi-arid regions of India to build climate and ecosystem resilience with rural vulnerable communities. As an integrated adaptation response to combat climate change, WOTR partnered with multiple stakeholders to implement the Climate Change Adaptation Project (CCA) in 78 villages across four Indian states impacting nearly 74, 795 people. The multi-partner project addressed 14 concern areas and aimed to lead CCA discourse through integrated and policy-specific research, documentation and communication. The challenge was to provide a unified vision, language and messaging through our digital and print products.
Participant Observation in a Self-Help group meeting
Capture the dynamic project by devising cohesive communications strategy and coordinate with pan-India teams and global partners to produce policy-centred engaging multimedia products.
Development Communication and Policy Engagement
This is where
I come in
Interviewing a MGNREGA labourer on a WOTR ecosystem-based watershed development project
LAYING THE FOUNDATION: SECONDARY RESEARCH
Research papers to better understand the subject and context
Reports, media and blog sweep to familiarise self with current discourse around each thematic
BUILDING KNOWLEDGE VIA SUBJECT MATTER EXPERTS
Interviews with various researchers and subject matter experts
Focus-group discussion with community and technical experts
LISTENING TO COMMUNITY INSIGHTS: ETHNOGRAPHY
Field visit to around 20 project villages
Contextual inquiry, participant and non-participant observation
'Fly on the Wall' approach for local government meetings