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Advocating Climate Change Adaptation Practices

Ethnographic research

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Communications strategy

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Brand design

PROJECT

Project: The Climate Change Adaptation project (CCA) with Watershed Organisation Trust (WOTR)
Team: Harshal Khade, Jr. Communications Officer; Mohan Dhuldhar, Jr. AV Officer;  WOTR subject experts and operations staff
Role: Led the branding, publications, blog, and social media advocacy for the project.
Partners: SDC, NABARD, IMD, Swiss RE, ICRAF, BVIEER, Govt. of Maharashtra, Andhra Pradesh and Madhya Pradesh

WOTR has been working in the semi-arid regions of India to build climate and ecosystem resilience with rural vulnerable communities. As an integrated adaptation response to combat climate change, WOTR partnered with multiple stakeholders to implement the Climate Change Adaptation Project (CCA) in 78 villages across four Indian states impacting nearly 74, 795 people. The multi-partner project addressed 14 concern areas and aimed to lead CCA discourse through integrated and policy-specific research, documentation and communication. The challenge was to provide a unified vision, language and messaging through our digital and print products.  

 
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Participant Observation in a Self-Help group meeting

CHALLENGE

Capture the dynamic project by devising cohesive communications strategy and coordinate with pan-India teams and global partners to produce policy-centred engaging multimedia products.
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Sustainable
Agriculture
Water
Budgeting
Watershed
Development
Agro
Meteorology
Disaster Risk
Reduction
Sustainable
Livelihoods
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Biodiversity
Conservation
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Alternate Energy
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Development Communication and Policy Engagement

This is where

I come in

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Interviewing a MGNREGA labourer on a WOTR ecosystem-based watershed development project

RESEARCH

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LAYING THE FOUNDATION: SECONDARY RESEARCH
  • Research papers to better understand the subject and context
  • Reports, media and blog sweep to familiarise self with current discourse around each thematic
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BUILDING KNOWLEDGE VIA SUBJECT MATTER EXPERTS
  • Interviews with various researchers and subject matter experts
  • Focus-group discussion with community and technical experts
LISTENING TO COMMUNITY INSIGHTS: ETHNOGRAPHY
  • Field visit to around 20 project villages
  • Contextual inquiry, participant and non-participant observation
  • 'Fly on the Wall' approach for local government meetings 
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Meeting with the local government officials

OUTCOME

We produced publications, manuals, tool-kits and policy briefs. Find a few products below:
1.
THE CCA BROCHURE
The CCA docket was developed for the National Workshop on “Scaling-Up Good Practices for Climate Change Adaptation”. 
Brief: Multipurpose, reader fluid, distinctively highlight 14 thematic areas, and easy to handle
2.
THE CCA BOOKLET
The CCA booklet was developed as a collaboration with National Bank for Agriculture and Rural Development and Swiss Agency for Development for influential government officials.
Brief: Give project work and impact information in a glance; make it concise, articulate and engaging 
3.
BRANDING GUIDELINES
The WOTR branding guidelines were developed to set a visual language for the multi-faceted project. These guidelines were eventually adopted for all organisational products.  
IMPACT
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The Minister of Environment, Forest and Climate Change, Prakash Javadekar addressing climate change issues using the handouts. 
IMPACT
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Then Chief Minister of Maharashtra, Devendra Fadnavis at NABARD inaugurating the book and getting an insight into the CCA project interventions and impact.
Snippets from the guidelines
Snippets from the guidelines

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Snippets from the guidelines
Snippets from the guidelines

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Interviewing the community leader and Panchayat head on water-budgeting initiatives